TO INCREASE THE POSITIVE IMPACT
on regional economic development in Argentina, Brazil and Mexico
AUTOMOTIVE ENGINEERING PROJECT
Competence Centers for Automotive
Engineering and Sales Management

Definition of Automotive Engineering for ASCENT

Automotive Engineering highlights issues related to automobile manufacturing (including vehicle parts and accessories) and the safety and environmental impact of automotive products, production facilities and manufacturing processes. The development of automotive engineering is fast and checkless, meaning that companies always need to be up-to-date in order to be able to operate in a competitive way. Therefore, knowledge and the right infrastructure are of high importance to be competitive. (EY Global Automotive and Transportation, 2015)

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Introduction / Overview

The automotive industry is of high importance in Latin America’s biggest economies, such as those of Argentina, Brazil and Mexico, having a relevant impact in terms of economic stability. This industry is nowadays growing in Argentina and Mexico, seeking for new innovations to reach further growth. However, in Brazil it is currently stagnating due to its limited capabilities to react to new market demands, such as new technological developments.

Although these three countries are important players in the worldwide production of automobiles, very little is done in the area of development and technological research, which is essential for further economic growth related to the automotive industry. (World Economic Forum, 2015). One big issue in this is the lack of highly educated engineers focusing on automotive development.

The ASCENT project aims to improve the current situation at the participating higher education institutions (HEIs) and the regional industries to which they are connected. Through expert training, academic staff, students and companies will receive upgraded knowledge on automotive engineering and sales management in order to reach the following aims:

  • Increase the number of projects in automotive engineering.
  • Increase the employability of automotive/mechanical engineering graduates.
  • Spread knowledge of automotive engineering and sales management for engineers through the competence centers to be established in the participating HEIs.
  • Expand the knowledge generated in the project in automotive engineering and sales management across Latin America, through a network to be developed in the region.
  • Improve and enlarge university-business cooperation, working intensively with companies, associations and governmental bodies.

Main Objectives

  • Capacity building of experts on automotive engineering, sales management strategies and soft skills for engineers at HEIs in Argentina, Brazil and Mexico.
  • Implementation of six competence centers at partner HEIs to increase awareness and expertise of automotive engineering, sales management strategies and soft skills for engineers.
  • Foster university-business cooperation through the ASCENT competence centers and network.
  • Increase the employability of students due to upgraded knowledge on automotive engineering and sales competences.
  • Analysis of the current status of the industry and identification of efforts in automotive engineering in Argentina, Brazil, Mexico and the European partner countries in order to identify gaps/necessities in each participating region.
  • Creation of a nationwide and international network along with target groups from the automotive industry and from sales management in order to increase the economic impact of the industry in the regional development.

Main Target Groups

The main target groups of the ASCENT project are the following:

  • HEIs, leaders and managers in the areas of automotive engineering and sales management for engineers.

  • Academic staff focusing on automotive engineering and sales management for engineers.

  • Students and student associations of automotive and/or mechanical engineering degree programs.

  • Companies operating in the automotive industry.

  • Automotive associations and political partners.

Main Outputs

ASCENT capacity building trainings: Building up know-how within the six HEIs in Argentina, Brazil and Mexico on automotive engineering, sales management strategies and soft skills for engineers during 4 trainings in Argentina, Brazil and Mexico to improve capacities for more initiatives on the topics.

ASCENT network and knowledge transfer platform: Establishing a network which aims for international exchange on the topics of automotive engineering, sales management strategies and soft skills for engineers among all target groups of the project. Attached to the network also a knowledge transfer platform will be established aiming at sharing knowledge among the members of the network on the project´s core topics and to spread the existence of the competence centres as expertise hubs.

Partner Institutions

AVL Development, testing & simulation of powertrain systems AVL - Development, testing & simulation of powertrain systems (Austria)
Image Description FH JOANNEUM University of Applied Sciences (Austria)
Image Description Hochschule Düsseldorf - University of Applied Sciences (Germany)
Universidad de la Plata Universidad de la Plata (Argentina)
Tecnológico de Monterrey Tecnológico de Monterrey (México)
Universitat Autònoma de Barcelona Universitat Autònoma de Barcelona (España)
Universidad Nacional del Sur Universidad Nacional del Sur (Argentina)
Universidade Federal do Rio de Janeiro Universidade Federal do Rio de Janeiro (Brasil)
Universidade de São Paulo Universidade de São Paulo (Brasil)
Universidad Iberoamericana Universidad Iberoamericana (México)

Financiamiento de la Unión Europea